The Life of BOB

The Life NK range is inspired by a little bear that lives in Space.NK founder Nicky Kinnaird's handbag. A close friend gave it to her before the very first Space.NK shop opened and it has become her lucky token which travels with her around the world.

Apart from the packaging design, we also worked on the branding and naming of the products. The life circles follows through the whole line (different colours differentiate the different fragrances) interacting with the bear in different ways e.g. as a balloon, hula-hoop, moon, etc.

The bears were illustrated by Mio Matsumoto.

www.miomatsumoto.com
www.spacenk.co.uk